Organizational identity is always somewhat socially co-authored. The social-media context provides an opportunity to interrogate the extent of this co-authoring in an interaction-heavy and difficult to control environment. This article presents a typology of online communities that co-author organizational identity through confirming and disconfirming identity messages. https://safeersappliancers.shop/product-category/aeg-bp831660km-electric-single-multifunction-oven/