Purpose: This paper explored how investors in PSX and PMEX make investment decisions that either contribute to the success of PSX and PMEX or seem irrational to them because of the same behavioral factors. Design/Methodology/Approach: This qualitative study is aiming at the examination of new features in behavioral finance by shedding light on the representative bias. availability bia... https://parisnaturalfoodes.shop/product-category/red-chestnut/