Advertisers Use a DSP to facilitate the process of ad buying and a DMP to utilize third-party Endanwender data (brands can merge first- and third-party data to strengthen targeting capabilities). Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. https://leistungsberichte70741.newbigblog.com/34150712/5-wesentliche-elemente-für-anzeigenimpressionen